In this modern creature feature, a scary internet meme called Grimcutty stirs up panic amongst all the parents in town, convinced it's making their kids harm themselves and others. When a real-life version of Grimcutty starts attacking teen Asha Chaudry, her parents believe that she's cutting herself as part of a challenge. With her phone taken away and no one who believes her, Asha has to figure out how to get through to her parents and stop the Grimcutty once and for all.
In the backwoods of Ontario lies a town called Kinmount. This little hamlet of only a few hundred residents no longer has a gas station or a school; however, thanks to the singular vision of local septuagenarian Keith Stata, what it does boast is a five-screen cinema palace and memorabilia museum—one that welcomes upwards of 50,000 visitors every summer.