A group of social media experts are hired to help an old family business to strive, by creating compelling stories about an old witch myth. But they soon find themselves stuck on a tiny island in a lake in which the ancient Swedish witch is said to live.
In the backwoods of Ontario lies a town called Kinmount. This little hamlet of only a few hundred residents no longer has a gas station or a school; however, thanks to the singular vision of local septuagenarian Keith Stata, what it does boast is a five-screen cinema palace and memorabilia museum—one that welcomes upwards of 50,000 visitors every summer.
Follows the horrific event that has captivated the public's attention for almost 50 years, as well as a more comprehensive narrative about Los Angeles, the American dream, and the situations in which justice might or not be effective.